The AAP (American Academy of Pediatrics) recommends no television-or any screen time-for children under two years old. Still, Baby Einstein DVD’s are sold with claims to make your children smarter. They claim to teach your child the ABC’s and how to count to 20. They claim to be good for your kids, fun and educational.
Because sitting your 9 month old in front of the television for thirty minutes while their brain and mind is so overstimulated that they won’t and can’t respond to anything else around them because they are so absorbed into the creepy creatures on TV that are talking and singing annoying songs is educational. It makes them smart.
I’ve never believed that. I have never thought there were any benefits or educational opportunities for babies and young children to be watching TV. I don’t necessarily think that a little (a little) TV here and there is harmful, but I certainly don’t think it’s good or for heavens sakes, educational.
As I’ve mentioned in this post: What’s Baby Einstein Doing to Your Kids, research actually claims that shows like Baby Einstein can delay language development. Research has been proving this and other similar facts for many many years. But still. Baby Einstein ends up in your DVD player.
Kids as young as 6 months, 12 months, 14 months are sitting in front of the television watching a movie or TV show. The parent feels okay about it because hey! It’s making my kid smart! It’s teaching him how to read! HOW TO READ! Baby Einstein has done all that it could to pursue parents that their shows are a good pick.
The Campaign for a Commercial-Free Childhood has worked with Disney to offer a full refund to anyone who has purchased a Baby Einstein DVD in the last five years. Here are so important facts as presented by Commercial Free Childhood.
- The Baby Einstein DVD Updgrade/Moneyback Guarantee: participation guidelines and how to return your DVD ** This offer is unfortunately, only good in the US. If you live outside of the States you can mail it to me and I will mail it in for you.
- Campaign for Commercial Free Childhood Fact Sheet: Baby Scam. Infants, Toddlers and Screen Time.
- CCFC Victory: Disney Offers Refunds on Baby Einstein Videos